“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.
With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.
“One Journey. Two Teams.” first aired during the opening ceremony of the Rio 2016 Olympic Games. The challenge here was seamlessly featuring the rockstar USA team, Keri Walsh, Missy Franklin, and many others, while keeping United’s role front and center. I tackled the script as a rhythmic puzzle, resulting in a samba fueled Noah’s Ark-esque sixty second anthem spot.
