beIN SPORTS USA
“Change The Game” has a simple thought-provoking twist, positioning beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country. (Bronze, Clios. Creativity Online, Editor's Pick)
The spot was intended to play on the tension of the soccer vs. football debate, so we took it to twitter to hear what fans from both sides had to say. Using hashtag #ChangeTheGame we tracked the conversation, letting fans from American Football and Soccer dictate if the goalpost should be up or upside down.
