yuri — creative
yuri — creative
Bounty_coke_cover.jpg

Bounty

“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.

With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.


Bounty

“Always thirsty” began as scribble on a notepad that then turned into a campaign in the One Show. (One Show, Merit. New York Festivals, Finalist. Communication Arts Annual Book)