Recently…

IN CASE YOU CAN’T SEE THESE SOCIAL UNITS, PLEASE GIVE THE PAGE A REFRESH ! 😅

Crafting these social media posts for #TeamPixel on Google Pixel’s IG channel was a writer’s dream—pure storytelling, giving followers an inside view of the stories behind these stunning shots captured by real Google Pixel owners. (Edelman/Revere/Mustache).

I felt super lucky to be part of the creative team producing Brand Social Content for, you know, LinkedIn :) and an active audience of over 27 million followers across channels. We partnered with LinkedIn Creative Studio to help professionals worldwide feel more confident about AI. (Edelman/Assembly/Mustache)

Crest 3D Whitestrips whitens faster and whiter than the competition. A no-brainer! So, we created IG Stories to make the internet fall in love with it. (Saatchi&Saatchi)

Oral-B iO is the “iPhone“ of power brushes, keeping your teeth 100% clean. But people had doubts, a.k.a “barriers of entry.” We targeted them on IG with fun Stories to change their minds. The Stories were approved by the global P&G client—circulating around most European countries—reaching millions of potential new consumers. (Saatchi&Saatchi)

Oral-B iO is the perfect Christmas gift idea—smart, stylish, and improves your health. We created a meticulous CGI animated OLV designed to tell our audience just that while building on the brand’s equity from the “WOW“ campaign. Another one that was approved by the global P&G client, running across multiple European countries. (Saatchi&Saatchi)

But wait, there’s more! For the US & Canada, we made the Oral-B iO appealing to different groups of gift receivers by hitting gift givers with hyper-focused IG Stories.

In this brand experience for Verizon, we partnered with 9 NBA teams to celebrate Hispanic Heritage Month by creating a sweet promotion—Score Easy Points. Because what’s the easiest way to score points with the fam back home? Give them a quick call. During NBA games at the arenas, they could also score tickets and an NBA care package sent to any country in Central and South America. A brand experience integrating on-site with digital. (Momentum Worldwide)

This brand experience for Verizon during the F1 Grand Prix in Miami didn’t come to life. A real bummer, but I love how this creative deck makes it look easy to place the brand at the intersection of emerging tech, entertainment, and F1 culture. (Momentum)

Los Angeles is a diversity of places, ideas, and people. This Poster/OOH campaign for Discover LA showcases the jaw-dropping sites and the free-spirit way you experience when you visit LA. (Discover LA, in-House)

Discover LA IG page, celebrating the life of Kobe Bryant. (Discover LA, in-House)

Making the B2B World less B2B. That’s how we did social and direct for Amex. (Digitas)

Brand Manifesto ALERT!! I had so much fun helping pitch Lubriderm. The budget was tight. The timeline was even tighter. But I was surrounded by a collective of top-level creatives led by Organic’s amazing ECD, Betsy Jemas. The result? A simple and brilliant take on how to swim against the overly self-indulging trends in skincare and be brilliantly basic. (Organic)