olá,
hello
I’m Yuri de Castro. Multicultural creative leader and copywriter.
Since I can remember, I’ve been obsessed with seeing things in a different light. Creativity became my way of life.
Almost 20 years ago, I was selected for a 12-week internship as a Miami Ad School student from São Paulo to New York. I turned that into my first full-time job. The trip to New York City was supposed to help me back in Brazil. But it changed my life 🚀
Since then, I’ve built a career sharpening my skills at high-profile creative shops of all kinds, you know, the ones with cool offices, ping-pong tables, and shelves full of awards. Each place had its own culture, which helped me develop a deeper perspective on how to approach ideas, shape brands, and impact audiences.
I also learned how to foster a culture of creativity by collaborating with amazing-ultra-smart people. Today, I roll up my sleeves and get to work while managing teams, creating space for collaboration, growth, and positivity.
My story taught me to be a resilient dreamer. One who wakes up every morning wondering what’s next.
👇
experience
work
skills
Creative Direction · Creative Strategy · Multidisciplinary Creative Development ·
Creative Production · Production Oversight · Creative Storytelling · Concept
Development · Campaign Development · Content Strategy · Brand Voice
Development · Messaging Strategy · Cross-Functional Collaboration · Client
Communication · Presentation Skills · Team Mentorship
Hands-on Problem Solving · Creative Leadership
: : :
Concepting · Copywriting · Scripts · Tone of Voice Application ·
Messaging Hierarchy Taglines · Web Copy · UX Writing · Social Copy ·
Paid Social · Content Series · Deck Flow · Video · Audio · Integrated Campaigns
awards
New York Festivals | Jury Member
One Show | Accenture, Silver & Bronze Pencils. Bounty, 3X Merit
Clios | Accenture, Silver & Bronze. beIN Sports, Bronze
Cannes | Oral-B, 3X Finalist
Communication Arts | Bounty, Magazine + Annual Book
D&AD | Corbis, Merit
New York Festivals |Oral-B, Bronze. Bounty, Finalist
AdWeek Editor’s Pick | beIN SPORTS
awards
New York Festivals | Jury Member
One Show | Accenture, Silver & Bronze Pencils. Bounty, 3X Merit
Clios | Accenture, Silver & Bronze. beIN Sports, Bronze
Cannes | Oral-B, 3X Finalist
Communication Arts | Bounty, Magazine + Annual Book
D&AD | Corbis, Merit
New York Festivals |Oral-B, Bronze. Bounty, Finalist
AdWeek Editor’s Pick | beIN SPORTS
kind words
“Yuri is an excellent conceptual thinker and a very talented writer. Not only consistently delivers work that is on strategy, but always uncover ideas beyond the brief.”
Dan Cohen, EVP/ECD Saatchi NY
“We worked on several complex B2B projects, and was consistently impressed by his ability to raise the bar creatively.”
Katie O’Neal, Former SVP/Group Account Director (Amex)
“Talent like his often comes wrapped in an ego to match, but not so with Yuri. Down-to-earth, humble, eager and collaboartive, he just wants to get to great work”
Darren Moran, former FCB CCO
