“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.
With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.
“Anniversary” and “Christmas” was introducing a different way to make donations. We targeted wealthy people, you know, the ones that have two of everything, by suggesting the next time they give a gift to someone they love, it be one that could help save a life.
