Rebranding online began by rethinking the way its content was presented. A gut job web design wise in order to create an editorial feel that was dynamic and scannable. The brand voice had a 180 shift, from rational and jargon-heavy to quick wit and snackable messaging.

American Express is currently under a total brand makeover. Its corporate division is in constant dialogue with thousands of companies from small business owners to worldwide corporation. Our challenge was to talk B2B to all of them without sounding too B2B.

Tri-Honda

Tri-Honda, for the Tri-State area, had a very distinctive tone of voice called street-smart. Online content had to match its sharp speech from TV, being cohesive throughout every channel.