yuri — creative
yuri — creative
OralB_Cover.jpg

Oral-B

“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.

With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.


Oral-B

“Power Home”  started to take shape when we boiled down everything from the brief into an all-we-need-to-say message: bring home that dentist clean feeling. It opened the floodgates, expanding the constrained dentist office universe into an engaging and compelling journey.

Print and Poster!

Having never worked on a brand like Oral-B, it took me beyond category conventions, pushing the envelope with a toothbrush and floss. (Cannes, Finalists - CrossAction. New York Festivals, Bronze - CrossAction. Luerzer’s Archive, Oral-B Essential Floss)