“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.
With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.
“Get Alright” Tourist Board was a script for a pitch that was fast-tracked into a spot. It aimed to launch a social currency based on “all right” visitor experiences, to draw attention to local businesses located away from high-end resorts. Unfortunately politics (I mean real Jamaican politicians) impeded the program from moving forward. Fortunately, it still left us with a light-hearted portrait of a real Jamaican experience.
