Accenture

“Symphonologie” is the first symphony composed by a collaboration between human and artificial intelligence. As complex as it sounds, the symphony itself was one of many pieces that formed the integrated campaign to celebrate Accenture Strategy's  arrival in Paris. (One Show, Silver and Bronze Pencil. Clios, Silver and Bronze Clios)

It can be hard to grasp what Accenture does, but at its core, it helps businesses discover hidden opportunities by merging technology with human insight.  When we articulated Symphonology to Accenture, they saw that using an algorithm to create music from thousands of business articles was an elegant expression of Accenture’s core. After 5 months of crafting presentation decks, scripts, branded content, and taglines, we had a one-of-a-kind holistic piece of work that generated buzz, relevance and awards.