“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.
With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.
Evaluating companies’ corporate card programs as a key offering—such as healthcare—became a trend among the younger workforce. Armed by this insight, American Express challenged us to revitalize its Corporate Card brand. Our team at Digitas knew this audience would only disarm and listen to an ad about card benefits if things got weird. So, that’s exactly what we did.
