yuri — creative
yuri — creative
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DKMS

“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.

With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.


DKMS

“Delete Blood Cancer” was a non-traditional campaign to raise awareness about bone marrow cancer among millennials. This young crowd yurns to shape the world as their own, and there’s nothing more unique to them than their own DNA. So, we introduced the DNA I.D. Card. A rewards program they can participate in by sending DKMS a DNA sample.

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Everything, starting from the Card’s design, is created based on their DNA, giving them access to their ancestry, discounts on major music festivals, exclusive gear, and more, while helping DKMS find new donors and save lives.

Posters!

Activations!