yuri — creative
yuri — creative
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Nivea

“See Football Differently” for beIN SPORTS channel was its first brand TV commercial made for the US market. Coming from a country where soccer is a religion, no need to say this was heaven to me. But it also was an opportunity to do more than a splashy praise to the jogo bonito, the beautiful game.

With a simple thought-provoking twist, we positioned beIN SPORTS as the ambassador of the new breed of American-obsessed-soccer-fans that is taking over the country.


Nivea

“Kiss Garden” for Nivea used social media to spread the love at midnight in Time Square’s new years eve. Launching “A Kiss Of Smoothness” lip balm during the winter, when people are more likely to use it, we found the perfect excuse for our audience to interact with the product by asking them to use the Kiss Garden APP and transform a fleeting moment into a long lasting memory.

App Interface!

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For a week (including New Year’s Eve) every interaction using the app was posted live on a billboard located in Times Square.

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